Friday 12 October 2012

C.S.A.


 corporate social advertisement(C.S.A.)
by jitesh rath.        (c)

The traditional source of social work practices have to change by which one could get better defined both the party, for comfort practices of corporate social responsibility (c.s.r.) .acc to the government , its mandatory to practice c.s.r. for the corporate , now the innovation is that , what is new in this concept , according to definition of company they are very keen in only gaining the profit , now we also knew that , c.s.r. doesn’t give them an area of profit for corporate .

                   this make me to think to in which we can provide an both role to follow and by which can do practice social responsibility and as well as profit for the company , this give an birth with an new concept known as corporate social advertisement .

                      In c.s.a. it will  practice c.s.r. fund of company ,mandatory way by which they can get free advertisement for their work , we knew M.N.C. are paying cores of money in the field of advertisement , we can make program value added feature with the advertisement then it will surely give us an optimistic output .

Key role of c.s.a are -:

1.     Value added program for company.
2.     Funding on the approach of C.S.R. & other relevant fund.
3.     C.S.A. practices should be make an program on the giving more reference  for the company
4.     Its mandatory to give output to the company in C.S.A practice.

It is a small innovation, I am planning on the trial base we will work with some of the company of Indore, let hope for the best ….
                          Thank you …

Tuesday 9 October 2012


                              That one fragrance…. Dedicated to @talent ….

How can I tell you, I love that fragrance?
You made me mad …
Exotic or  intake ?
But  
That was one fragrance

You was there with me
you allow me to feel that fragrance
 !! I feel
That one fragrance

 I Was next to you.
I stooped myself; to go with that fragrance
However, my heart harsh, and mind became insane
I could not help myself
To feel
That one fragrance

Do you know the day today?
Yeah it was 9 th oct is today..
How could I stooped myself 
To inhale
That one fragrance

But today also
I feel your fragrance.
I rude my heart. And asked?
How far you will fill that fragrance?
Its almost 2 year, and I become insane
My heart smiled and whispered me
Let you breath last and die and never came..
But you will never forget …
That one fragrance …

                                           Poet -:    jitesh

Tuesday 2 October 2012


                                    who am I ???
                                             



Its me , who is very strong in myself,
But though too weaker by heart …

Its me who wants to live on brightness,
But though I like the dusky …

Its me who is very mischief,
But though too innocent by from hearty …

Its me who have the great brave in myself,
But though fear too see the eyes of my loving ones…

Its me who love the winds,
But when its windy , I get scared ..

Its me who love the rain’s,
But when its raining , why I use umbrella..

So still could’nt get myself that”what am i?”
A dusky, a dwell ,a mischief , or innocent
Couldn’t get today also that “who am I”

                                                                                                  Poet:- jitesh kumar rath